Join HashMicro, a leading software development company revolutionizing the business landscape. We specialize in providing customized and scalable software solutions tailored to specific industries, including ERP, CRM, HRM, and inventory management systems.
With a focus on simplicity and user-friendliness, our solutions empower businesses to optimize operations, make data-driven decisions, and achieve success. Join our team of dedicated professionals, and be part of a supportive and innovative environment where your skills are valued, and you can make a meaningful impact on the industry.
As a Digital Marketing Lead at HashMicro, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase online visibility, and generate leads. You will lead a team of digital marketing specialists and collaborate with cross-functional teams to create and execute effective digital campaigns across various channels. This role requires a strong understanding of digital marketing techniques, a creative mindset, and the ability to analyze data to optimize campaign performance.
Responsibilities:
Develop and execute comprehensive digital marketing strategies to achieve business objectives and drive brand growth.
Manage and optimize digital marketing campaigns across channels such as search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
Lead a team of digital marketing specialists, providing guidance, support, and performance feedback.
Collaborate with the creative team to develop engaging and impactful digital content, including website copy, landing pages, blog posts, social media posts, and email campaigns.
Conduct market research and competitor analysis to identify new trends, target audiences, and growth opportunities.
Monitor and analyze key metrics and performance indicators to measure the effectiveness of digital campaigns and identify areas for improvement.
Stay up-to-date with the latest industry trends and emerging digital marketing technologies, recommending and implementing innovative strategies to stay ahead of the competition.
Manage relationships with external vendors, agencies, and partners to ensure effective collaboration and delivery of digital marketing initiatives.
Stay informed about relevant legal and regulatory requirements related to digital marketing activities, ensuring compliance in all campaigns.
Report directly to executive management.
Qualifications:
Minimum 5 years working experience in digital marketing.
Bachelor's degree in Marketing, Communications, or a related field. A master's degree is a plus.
Proven work experience as a Senior or Digital Marketing Lead or similar role, with a successful track record in planning and executing digital marketing campaigns.
In-depth knowledge of various digital marketing channels, including SEM, SEO, social media advertising, email marketing, and display advertising.
Experience in managing and optimizing campaigns on popular digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
Strong analytical skills and proficiency in using digital marketing tools for data analysis and reporting.
Excellent communication and leadership skills, with the ability to collaborate and coordinate with cross-functional teams.
Creative thinking and the ability to generate innovative ideas to drive brand engagement and lead generation.
Familiarity with website analytics tools, such as Google Analytics, to track and measure campaign performance.
Up-to-date knowledge of digital marketing trends, best practices, and industry regulations.
Certifications in digital marketing or related fields are a plus.