Responsibilities:
Trained to:
Develop and execute comprehensive digital marketing strategies to generate high-quality leads and meet lead generation targets.
Conduct thorough market research and analysis to identify target audiences, industry trends, and competitors to optimize lead generation efforts.
Create and manage digital marketing campaigns across various channels, including email marketing, search engine marketing (SEM), social media advertising, content marketing, and display advertising.
Collaborate with cross-functional teams, including Sales and Marketing, to align lead generation strategies with overall business objectives and sales targets.
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of lead generation campaigns and optimize performance.
Implement lead nurturing strategies and tactics to convert leads into sales-ready opportunities.
Develop engaging and persuasive content, such as landing pages, email campaigns, and social media posts, to attract and engage target audiences.
Utilize marketing automation and lead management tools to track and manage leads throughout the sales funnel.
Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and recommend innovative approaches to improve lead generation efforts.
Collaborate with the creative team to create visually appealing and impactful marketing assets that resonate with the target audience.
Weekly report directly to executive management.
Requirements:
Bachelor's degree in Marketing, Business, Management, or related field. Fresh graduates are welcome.
Internship experience in digital marketing is preferred.
Excellent written and verbal communication skills.
Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
Ability to work independently and as part of a team, demonstrating flexibility and adaptability.
Certifications in digital marketing and lead generation are a plus.