Join HashMicro, a leading software development company revolutionizing the business landscape. We specialize in providing customized and scalable software solutions tailored to specific industries, including ERP, CRM, HRM, and inventory management systems.
With a focus on simplicity and user-friendliness, our solutions empower businesses to optimize operations, make data-driven decisions, and achieve success. Join our team of dedicated professionals, and be part of a supportive and innovative environment where your skills are valued, and you can make a meaningful impact on the industry.
We are seeking an experienced and results-driven Paid Ads Specialist with experience in the B2B industry to join our dynamic team. As a Paid Social & Email Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies to drive lead generation and contribute to the growth of our business.
Responsibilities:
Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Email Marketing to generate high-quality leads and improve conversion rates.
Conduct market and audience research to identify campaign opportunities, target segments, and content angles that resonate with the audience.
Monitor daily ad performance, analyze campaign data, and make optimization recommendations to improve ROI and reduce cost per lead.
Develop ad creatives (copies, visuals, and CTAs) in collaboration with the creative team to ensure consistent messaging and strong audience engagement.
Manage campaign budgets, bidding strategies, and performance tracking across multiple platforms.
Build and manage email marketing campaigns, including segmentation, automation, and performance reporting.
Stay up-to-date with the latest trends, tools, and best practices in paid advertising and email marketing.
Provide regular performance reports and insights to the marketing team and management.
Support experimentation with new content formats, audiences, and targeting strategies to enhance lead generation outcomes.
Requirements:
Bachelor’s degree in Marketing, Business, Communication, or related fields.
Internship or 1–2 years of experience in digital marketing, particularly in running Meta Ads, TikTok Ads, or Email Marketing.
Basic understanding of ad metrics (CTR, CPC, CPA, ROAS) and ability to interpret campaign performance data.
Strong written and verbal communication skills.
Creative mindset with attention to detail in content and campaign execution.
Able to work independently and collaboratively in a fast-paced environment.
Passionate about digital marketing trends and eager to learn new tools and platforms.
Familiarity with email marketing tools (e.g., Mailchimp, HubSpot, or similar) is a plus.
Certifications in Meta Ads or digital marketing are a plus.
Preffered Qualifications:
Have prior exposure to Google Ads.