Responsibilities
● Perform keyword research and competitive analysis
● Understand and implement technical SEO audits and changes
● Execute on-page optimizations
● Implement changes in content management systems (CMS)
● Manage content production by planning content calendars, managing writers (or collaborating with content writing teams), and supporting them on SEO
● Devise and execute methods to track, report, analyze and improve SEO performance
● Collaborate with SEO managers and other in-house marketing teams
● Collaborate with developers and product teams to implement necessary features and changes
● Develop new SEO tests and strategies
● Present and communicate SEO strategies and projects to clients and/or internal stakeholders
● Serve as the key SEO expert/advocate
● Keep up-to-date with latest SEO trends, strategies and algorithm changes
Requirements
● 2+ years of experience working in SEO
● Good understanding of SEO best practices
● Passion for SEO and internet marketing
● Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
● Data-driven and analytical mindset
● Attention to detail
● Project management skills
Desirables
● Experience working with SEO tools including Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
● Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
● Experience with and/or understanding of other marketing channels (e.g. PPC)
● Experience working with popular CMS (e.g., WordPress)
● Experience with technical SEO
● Excellent writing skills