Revenue Operation (RevOps) Specialist
Job Description
Revenue operations (RevOps) is a strategic approach that integrates and aligns sales, marketing, learning & development, and product with the goals of boosting revenue growth and enhancing the customer experience. It includes managing and optimizing the revenue operation process, from lead generation to customer acquisition and retention. RevOps also work closely with the sales, product, marketing, and learning & development teams to align efforts by using data and analytics to measure and improve performance.
Job Functions
Manage and optimize the revenue operations process, from lead generation to customer acquisition and retention
Work closely with the sales and marketing teams to align efforts and ensure a seamless customer experience
Evaluate processes, programs, and systems to increase revenue, minimize costs, and improve customer satisfaction
Use data and analytics to measure and improve performance, including tracking key metrics such as lead conversion and retention rates
Identify critical issues impacting operations and strategy including productivity insights, lead-to-sales analysis, revenue analysis, and segment/account trends
Collaborate with other departments, such as product, customer success, and learning & development to identify and implement process improvements
Stay up-to-date on industry trends and best practices in revenue operations
Conduct market and customer research to understand the target audience and identify opportunities for growth
Identify and resolve challenges and issues within the revenue operations process
Contribute to the development and continuous improvement of the revenue operations process
Provide training and support to team members on revenue operations best practices and tools
Identify skill gaps and work with L&D department to develop a learning program with end-goal to improve revenue growth
Ensure all revenue key metrics are achieved • Provide business leaders with reliable data reporting systems, and work with management to prioritize business and information needs
Report directly to Managing Director and maintain good data hygiene
Any other duties assigned
Job Requirements
Strong analytical and problem-solving skills, with experience using data and analytics to improve performance • Detail-oriented and able to think strategically
Familiarity with sales and marketing tools, such as customer relationship management systems
Excellent communication and collaboration skills, with the ability to work effectively with a team
Knowledge of the sales process and the company’s target audience and goals
Ability to conduct market and customer research to identify opportunities for growth
Strong project management skills, with the ability to prioritize and manage multiple tasks and projects
Flexibility and adaptability to change
A desire to learn and grow in the revenue operations field, and a willingness to continuously improve and develop skills
Bachelor’s degree in business, marketing, or a related fiel