Digital Marketing Specialist
Join HashMicro, a leading software development company revolutionizing the business landscape. We specialize in providing customized and scalable software solutions tailored to specific industries, including ERP, CRM, HRM, and inventory management systems.
With a focus on simplicity and user-friendliness, our solutions empower businesses to optimize operations, make data-driven decisions, and achieve success. Join our team of dedicated professionals, and be part of a supportive and innovative environment where your skills are valued, and you can make a meaningful impact on the industry.
We are seeking an experienced and results-driven Digital Marketing Specialist with a minimum of 3 years of experience in the B2B industry to join our dynamic team. As a Digital Marketing Specialis, you will be responsible for developing and implementing effective digital marketing strategies to drive lead generation and contribute to the growth of our business.
Develop and execute comprehensive digital marketing strategies to generate high-quality leads and meet lead generation targets.
Conduct thorough market research and analysis to identify target audiences, industry trends, and competitors to optimize lead generation efforts.
Create and manage digital marketing campaigns across various channels, including email marketing, search engine marketing (SEM), social media advertising, content marketing, and display advertising.
Collaborate with cross-functional teams, including Sales and Marketing, to align lead generation strategies with overall business objectives and sales targets.
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of lead generation campaigns and optimize performance.
Implement lead nurturing strategies and tactics to convert leads into sales-ready opportunities.
Develop engaging and persuasive content, such as landing pages, email campaigns, and social media posts, to attract and engage target audiences.
Utilize marketing automation and lead management tools to track and manage leads throughout the sales funnel.
Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and recommend innovative approaches to improve lead generation efforts.
Collaborate with the creative team to create visually appealing and impactful marketing assets that resonate with the target audience.
Weekly report directly to executive management.
Bachelor's degree in Marketing, Business, or a related field.
Minimum of 3 years of experience in digital marketing, specifically in lead generation, preferably in the B2B industry.
Proven track record of successfully executing lead generation campaigns and meeting or exceeding lead generation targets.
Deep understanding of B2B marketing tactics, strategies, and best practices.
Strong knowledge of digital marketing channels and platforms, including email marketing, SEM, social media advertising, content marketing, and display advertising.
Proficiency in marketing automation and lead management tools, such as HubSpot, Marketo, or Salesforce.
Analytical mindset with the ability to track, measure, and analyze campaign performance using tools like Google Analytics.
Excellent written and verbal communication skills, with the ability to create compelling content and engage target audiences.
Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
Certifications in digital marketing and lead generation are a plus.