Digital Marketing Specialist (Philippines)


Join HashMicro, a leading software development company revolutionizing the business landscape. We specialize in providing customized and scalable software solutions tailored to specific industries, including ERP, CRM, HRM, and inventory management systems. 

With a focus on simplicity and user-friendliness, our solutions empower businesses to optimize operations, make data-driven decisions, and achieve success. Join our team of dedicated professionals, and be part of a supportive and innovative environment where your skills are valued, and you can make a meaningful impact on the industry.

We are seeking an experienced and results-driven Digital Marketing Specialist with a minimum of 3 years of experience in the B2B industry to join our dynamic team. As a Digital Marketing Specialis, you will be responsible for developing and implementing effective digital marketing strategies to drive lead generation and contribute to the growth of our business.


  • Develop and execute comprehensive digital marketing strategies to generate high-quality leads and meet lead generation targets.

  • Conduct thorough market research and analysis to identify target audiences, industry trends, and competitors to optimize lead generation efforts.

  • Create and manage digital marketing campaigns across various channels, including email marketing, search engine marketing (SEM), social media advertising, content marketing, and display advertising.

  • Collaborate with cross-functional teams, including Sales and Marketing, to align lead generation strategies with overall business objectives and sales targets.

  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of lead generation campaigns and optimize performance.

  • Implement lead nurturing strategies and tactics to convert leads into sales-ready opportunities.

  • Develop engaging and persuasive content, such as landing pages, email campaigns, and social media posts, to attract and engage target audiences.

  • Utilize marketing automation and lead management tools to track and manage leads throughout the sales funnel.

  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and recommend innovative approaches to improve lead generation efforts.

  • Collaborate with the creative team to create visually appealing and impactful marketing assets that resonate with the target audience.

  • Weekly report directly to executive management.


  • Bachelor's degree in Marketing, Business, or a related field.

  • Fluency in English & Tagalog.

  • Minimum of 3 years of experience in digital marketing, specifically in lead generation, preferably in the B2B industry.

  • Proven track record of successfully executing lead generation campaigns and meeting or exceeding lead generation targets.

  • Deep understanding of B2B marketing tactics, strategies, and best practices.

  • Strong knowledge of digital marketing channels and platforms, including email marketing, SEM, social media advertising, content marketing, and display advertising.

  • Proficiency in marketing automation and lead management tools, such as HubSpot, Marketo, or Salesforce.

  • Analytical mindset with the ability to track, measure, and analyze campaign performance using tools like Google Analytics.

  • Excellent written and verbal communication skills, with the ability to create compelling content and engage target audiences.

  • Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

  • Certifications in digital marketing and lead generation are a plus.

What's great in the job?

  • Great team of smart people, in a friendly and open culture
  • No dumb managers, no stupid tools to use, no rigid working hours
  • No waste of time in enterprise processes, real responsibilities and autonomy
  • Expand your knowledge of various business industries
  • Create content that will help our users on a daily basis
  • Real responsibilities and challenges in a fast evolving company